Book today · Appointments for everyone · Book online or text (941) 875-6127
Woman-owned & founded · Sarasota · Est. 2019

Premium waxing,
personal by design.

Since 2019, Sarasota has trusted Fresh Wax Center for a quieter, more personal wax: a licensed specialist who knows your skin, a private suite, and our Specialty Wax, made from Italian wax and found only at Fresh Wax Center.

Open Wednesday to Saturday. Book today. Text us for same-day
★★★★★5.0 on Google · 102 reviews · Why we’re different
Neon sign reading 'That Fresh Wax Feeling' on a boxwood wall inside Fresh Wax Center
Exclusive to Fresh WaxOur Specialty WaxMade from Italian wax. Easy, smooth, and found only here.
Kerissa, Owner and Founder of Fresh Wax Center
Kerissa · Owner, Founder & Licensed Cosmetologist
A welcome from our founder

I started Fresh Wax Center in 2019 with one promise: you will be cared for.

Not rushed. Not processed. Cared for. I have worked hard to build this brand one appointment and one relationship at a time, and client care has been my focus from the very first day.

You trust us with something personal, so our standards are high: in our technique, in our cleanliness, and in how you feel when you walk out the door.

Thank you for choosing us. We look forward to taking care of you today.

Stay Fresh,

Kerissa
Owner & Founder · Licensed Cosmetologist · Est. 2019
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The Fresh Wax Premium Standard

Premium service. Premium care. Premium aftercare.

Every visit is held to one standard, from the moment you book to the weeks after you leave.

01

Premium service

Our exclusive Specialty Wax, made from Italian wax, applied by a licensed specialist who takes her time. Precise, thorough and smooth.

02

Premium client care

Led by founder Kerissa, a licensed cosmetologist known for her client care. Reminders before your visit, a specialist who remembers you, a private suite, and a complimentary touch-up if we miss a spot.

03

Premium aftercare

Professional aftercare products hand-picked by our specialists to calm your skin and help prevent ingrown hairs between visits. Ask us at your appointment.

Open Wednesday to Saturday. Book today.

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Choose Fresh Wax today. Stay Fresh.

The Fresh Wax difference

Small by choice. Expert by craft.

We stay small so every guest gets an expert’s full attention, not a conveyor belt. That’s the difference our clients come back for.

01

Your specialist, by name

Book the expert who knows your skin, your preferences and your goals, visit after visit.

02

Our exclusive Specialty Wax

Made from Italian wax and found only at Fresh Wax Center. Easy on your skin, smooth results.

03

Never rushed

By appointment only, so your specialist's time is yours from start to finish.

04

Private & spotless

Private suites, hospital-grade disinfectants, new gloves and fresh paper for every guest. Never a double dip.

Why choose Fresh Wax Center

Boutique care. Not a chain.

It starts with our Specialty Wax, made from Italian wax and found only here. Chain wax centers are built for volume. Fresh Wax is built for you: a small, woman-owned studio where your specialist knows your name, your skin and your routine.

Fresh Wax CenterTypical chain wax center
The waxOur Specialty Wax, exclusive to Fresh Wax Center. Made from Italian wax. Easy and smooth.The same standard wax used at every location
OwnershipWoman-owned & founded in Sarasota by a licensed cosmetologist, est. 2019Franchise of a national brand
Who waxes youYour specialist, by name, visit after visitA larger staff that can change from visit to visit
The paceBy appointment only. Never rushed.Built to move a high number of guests
AftercarePremium aftercare products and a personal plan from your specialistA standard retail line sold at every location
The experiencePrivate suites in a calm boutique studioThe same look and script in every store
Proof5.0 stars on Google from 100+ reviewsRatings vary by location

Stay Fresh.

Book Today
Our story

Founded by a Sarasota local, for Sarasota.

Kerissa opened Fresh Wax Center in 2019 with a simple idea: waxing should feel personal, calm and expertly done. Woman-owned and woman-founded, the studio has grown one loyal client at a time.

Kerissa

Kerissa

Owner & Founder

Licensed cosmetologist and Sarasota local who has spent 10+ years perfecting the art of waxing. Client care is her specialty: she founded Fresh Wax to give Sarasota a studio where every guest feels known, comfortable and never rushed.

Photo coming soon

Melissa

Fresh Waxer

A client favorite for Brazilian waxing, with guests who have booked only Melissa for years. Professional, kind and thorough.

Signature services

Our most-booked treatments.

Most requested

Fresh & Bare

Our Brazilian. Bare it all or leave a little, front to back.

$69 · 20 minBook
Signature

Bare & Smooth

A full Brazilian plus our exclusive intimate-skin treatment, safe immediately after waxing.

$120 · 50 minBook
Brows & lashes

Lash Lift + Tint

Longer, curled, defined lashes with no extensions to maintain.

$100Book
Brows

Fresh Brow Lift

Brow lamination for fuller, smoother, more defined brows.

$100Book
Body

Fresh Full Legs

Hip line down to the toes, smooth for weeks without the razor.

from $91Book
For men

Men's Fresh & Bare

Expert men's Brazilian in a private, judgment-free suite.

$87Book
See the full menu
5.0 on Google · 102 reviews

Clients who stay for years.

★★★★★

“The best waxing salon in the area! Kerissa and Melissa are the dream team!”

Clairissa W. · Google review
★★★★★

“From the moment you walk in, it’s so beautiful, airy and bright.”

Jennifer A. · Google review
★★★★★

“I have seen only Melissa for my Brazilian waxes for the last 6 years. Professional, kind and genuine.”

Baleigh C. · Google review
Read every review, or share your own experience.
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Your first visit

New to waxing? We’ve got you.

Book First Fresh Wax – Bikini and we’ll set aside extra time to get to know you, your skin and your goals.

  • A 30-minute appointment, never rushed
  • Prep and aftercare guidance for lasting results
  • Complimentary touch-up if we missed a spot
Book your first visit today
Membership

Stay Fresh, every 4–6 weeks.

Regular waxing means finer, sparser hair and an easier wax every time. A Fresh Squad membership is coming soon.

@freshwaxcenter

Stay Fresh with 24K+ on Instagram.

Brow transformations, studio moments and waxing tips from the Fresh Squad.

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Visit the studio

405 Interstate Blvd, Suite B

Inside Interstate Park Corporate Center, Sarasota, FL 34240. By appointment only.

Wednesday11 am – 8 pm
Thursday9 am – 8 pm
Friday9 am – 6 pm
Saturday9 am – 4 pm
Sunday – TuesdayClosed
Call (941) 875-6127 Text us
Open Wednesday to Saturday. Book today.

Choose Fresh Wax today. We have a time for you.

Premium service, premium client care and premium aftercare, with appointments for everyone: women and men, first-timers and regulars, Brazilian to brows. Book online in under a minute, or text us and we’ll find you a spot.

Text usBook Today